Our mission is to make mental health an everyday conversation.
We started out with a question “could our products and platform be a Trojan horse to deliver messages of hope and help?"
Since our inception in 2017 we have explored this question and delivered on our mission with: donations from sales to Place2Be and Samaritans, Wear Your PJs Day, in-person and virtual events and much more. When the events of 2020 hit it made us creatively adapt to come up with a new strategy in keeping with our ethos of giving hope and support. We decided to donate our own surplus sample fabric to make 100 pairs of scrubs for care home workers and we gifted 40 pairs of pjs to two domestic abuse charities – one being Solace who have a number of refuges. Each set of pjs came with a personal note of hope written by people in the local community, some of whom had experienced their own domestic abuse, to comfort women arriving to the refuge, in a small moment of kindness.
This summer we'll be delivering on our purpose in a new way, say tuned....
Early on in our PJ making journey we discovered just how much the fashion industry negatively impacts environment and people. We aren't perfect but we are taking steps to try to have a positive impact.
Our mantra for everything we do is ‘slowly & joyfully’.
Slow Fashion is in our DNA. We aren’t trend or season focused instead we consciously create timeless, unique pieces using quality, sustainable materials crafted by skilled makers.
We use 100% organic cotton for our Artist Designed pyjamas because it’s produced without the use of harmful chemicals. Organic production sustains the health of soils, the environment, and people. We use GOTs certified fabric, though due to complexities of accreditation the GOTs label doesn’t currently appear in our products.
Our fabrics are digitally printed which is more sustainable than traditional printing methods as it use less water and reduces waste.
Our buttons are plastic-free, mother of pearl. We are looking to source plant-based buttons for future collections to ensure we are vegan friendly and as low-impact as possible.
We know that the most sustainable fabrics are the ones that already exist. That’s why we’ve made two collections and accessories using surplus and pre-loved fabrics.
The Revive Collection - made from surplus fabric that might otherwise have been burned, landfilled or remained in a warehouse for years. In the spirit of sustainability, collaboration and purpose, Beaufort and Blake gave us excess fabric left over from the production of their shirts and boxer shorts. We crafted beautiful pyjamas from them and they proved to be our most popular collection to-date.
Reloved Robes - expertly handcrafted from pre-loved Indian sarees. We collaborated with female entrepreneur, Gayatri, in Mumbai to source our rich saree fabrics and local expert designer-maker, Annie 'Two-Pins' to craft and relove the fabrics into luxurious one-of-a-kind robes.
Accessories- our sleep masks and face masks are made from surplus pyjama fabric, helping take us one step closer to being 'zero waste'.
Our latest range of T-shirts are our most sustainable yet! We've partnered with Teemill to produce T-shirts on-demand. We only ever produce the amount ordered so we'll never have surplus stock.
T-shirts are made with organic cotton, using renewable energy through their supply chain. Orders are shipped in plastic-free packaging.
Find out more about Teemill's sustainable credentials here.
We are continually challenging ourselves to improve our products, production and packaging. We are reviewing our products and packaging to minimise the use of plastic and reduce waste. If you have any feedback on ways we could improve we'd welcome your ideas. Drop Chrissie a line: firstname.lastname@example.org.